SIT Distribution started the new fiscal year of 2011 in April 2010 and during that month the company achieved ISO certification for its service business a truly magnificent achievement by our people and their commitment and dedication to quality of service to our customers and end consumers.  The details of this achievement are in the news section of the website but I must once again congratulate Anthony Ho and his people for achieving this great milestone for the company.

SIT Distribution shipped over 130,000 units of smartphone devices into the GCC region which showed a solid 30% growth in terms of units shipped and this was a testament to the regional acceptance of the  newly launched Android products which is a great testoment to our region and its IT litrate people and their ability to accept and adapt to new technologies.  I believe the growth would have been much greater during this year if it wasn't for product shortage, the delays in launching new releases , in our region, speed of action, pricing and availability were aligned in time to meet market demand, nevertheless this was a solid achivement by all accounts.

SIT Distribution along with HTC started to engage with a number of operators in the region to bring these operators closer to our own consumer customers by adding operator packages into our devices at the "point of sale" at the retailers or at the operators retail outlets.  Some modest success was achieved in Saudi, UAE, Bahrain, Qatar and Kuwait and this will remain work in progress for sometime to come but at least at SIT Distribution we feel some slow progress and contractual and trading relationship with the operators is now in place.

SIT Distribution during this fiscal year strengthened its banking arrangement with Emirate NBD enabling SIT Distribution to have all the right mechanisms and facilities in place to ensure smooth transaction with both our vendors and customers take place on time and without any delays. This arrangement will help us not only during this fiscal year but also in the years to come.

SIT Distribution conducted two training sessions for its middle management people focusing on personal competancies, team and customer relationship building.  The entire management team and a number of highly valued employees were taken offsite for training which is part of our commitment to our people and their future development.  SIT Distribution is committed to continue its training investment in its people and will follow same methodology but we also encourage our people to continue their personal education and training and where possible SIT helps the individual with the financial costs.

SIT Distribution opened a further "HTC Care" centre in Khobar in Saudi Arabia further demonstrating our commitment to our customers and the end consumers, full range of services were made available from the beginning and we were very pleased with the performance of the centre from the start.

SIT Distribution conducted many training initiatives particularly in Kuwait, Bahrain and Qatar by SIT Distribution training manager, these sessions were dedicated to the retailer sales force and induction was carried to cover all aspects of the new Smartphone devices as well as the Android operating system as well as highlighting of major differences between various products and their alignments and potential segments.
For SIT Distribution 2011 was yet another successful year for the company and its employees with its financial status and balance sheet strengthening year on year enabling the company to keep investing in the future with little or no financial gearing.

The average selling price is on the decline which indicates pressures on pricing as well as economies of scale were Vendors are achieving higher productivity, higher volumes and maybe better component pricing and quicker price alignment which is all resulting with more for less for the end consumer.  From SIT Distribution perspective, other Vendors and distributors alike unit volume growth doesn't necessarily equate to same percentage in revenue growth.