November 2007

SIT Distribution, the leading regional mobility distributor in the Middle East, today announced that they are teaming up with HTC to participate in CommTel 2007.

The companies plan to use the premier technology event as a platform to showcase their world-class retail mobility products and meet existing and potential customers and partners in the Kingdom of Saudi Arabia.

Vishnu Vardhan, Executive Director, HTC Middle East and North Africa, said, 'We are looking forward to the start of CommTel 2007, as it gives us another opportunity to enhance our brand visibility and image in the high profile Saudi markets. Judging by the impressive response to HTC products, we are confident of establishing a strong presence in this market, especially with the support of reputed distributors like SIT Distribution. CommTel 2007 is certain to prove extremely fruitful for us, as we showcase the capabilities of some of our latest devices.'

CommTel 2007, which caters to technology and communications in the Kingdom of Saudi Arabia, brings together vendors and suppliers of business equipment, mobile phones, IT to name a few and is considered to be the one-stop shop to discover new and innovative products and services.

At the event, SIT Distribution and HTC will be demonstrating the features and benefits  and range of HTC's portfolio of products such as the hugely popular HTC Advantage X7500, S710 and P3400 to name a few. SIT Distribution will also be demonstrating its expertise in the field of mobility and technology convergence at the exhibition.

SIT Distribution and HTC will be exhibiting at CommTel 2007, which takes place from 12th - 16th November at the Jeddah Convention Centre. Senior executives and experts from both companies will be present at the event to meet existing and potential customers and partners