Field Research

We regularly deploy field research tactics - surveys, questionnaires, mystery shopping and personal interviews - to study consumer preferences, to understand conditions of ‘real world’ situations, to gain fresh feedback of product performances, and to discover specific types of information. Pertinent results are shared with our clients and partners.

Branding Opportunities

We often work in association with our partners and clients to identity, develop and exploit branding opportunities that are best-fit match for the specifics and style of a particular brand. Our teams help with assessing opportunities, articulating the brand as a compelling experience, and identifying potential avenues for additional revenue.

Collateral Development

We team up with our clients to design and develop personalised collateral packages - ranging from product data sheets and brochures to visual aids and billboards - that will make sales efforts easier and more effective. Apart from lending support to sales teams, we also work alongside product marketing and business development in collecting, developing, and distributing data to specific audiences, in unique fashion.

POS Deployment

Over the years, we have gained substantial knowledge of widely varying point of sale (POS) environments in the region, and clients now tap into our experience and expertise to help them plan unique strategies and programs. With the added advantage of dealing with a single point of contact, we offer a complete range of POS solutions intended to raise sales, reduce expenses, and increase margins.

Promotions and Merchandise Management

We have facilitated or organised a variety of promotions and merchandise management assignments across the region. In each case, our objectives are to apply retail best practices to optimise visibility and maximise returns. Our teams can also proffer advice on best merchandise mixes, ideal shelf allocation, and inventory purchase planning.

Reward Management

On request, we work closely with clients to implement reward management schemes that foster responsibility, influence, motivation and growth among members of the sales force, especially in retail environments. Going beyond traditional sales growth patterns, we can help with defining winning strategies, identifying new opportunities, creating incentive programs, setting realistic targets and tracking performance. We also leverage these to develop new communication channels and increase employee involvement.

Training

We look upon training as more than a means of imparting knowledge, but also, as a vital tool in improving employee morale and skill development, and in empowering people to deal with commonplace everyday issues like conflict resolution and time management. For product education courses, we have on board a team of experienced personnel with requisite training and technical certifications.

Road Shows

Most of our clients recognise the major advantages of road shows, in accessing audiences in remote places, or engaging audiences in direct contact. We lend extensive support to the planning, execution, and learning stages of road shows with strategy implementation, marketing support, collateral development, and active participation.

Retail and Trade Events

We are frequently visible and have a history of active participation at leading retail and trade events held in the region, often in association with our partners or clients. We use these opportunities to launch or demonstrate new products, generate new sales leads, meet with associates, and educate audiences.